Business of Apps Podcast
Un podcast de Business of Apps - Les lundis
242 Épisodes
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#197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app
Publié: 20/05/2024 -
#196: B.I.G ad opportunity in mobile games with Ravi Pimplaskar, Director of Marketing at Digital Turbine
Publié: 13/05/2024 -
#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst
Publié: 06/05/2024 -
#194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTesting
Publié: 29/04/2024 -
#193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant
Publié: 15/04/2024 -
#192: State of Mobile 2024 with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai
Publié: 02/04/2024 -
#191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily
Publié: 18/03/2024 -
#190: Better App Experiences: How to Reduce App Crashes and ANRs with Colin Contreary, Head of Content at Embrace
Publié: 14/03/2024 -
#189: SKAN 4.0: the 2024 hands-on insight with Pablo Pérez González, Performance Marketing Director at Admiral Media
Publié: 11/03/2024 -
#188: Smart Marketing for Smart Apps: AI Insights for 2024 with Günay Aliyeva, Co-Founder of Gamelight
Publié: 04/03/2024 -
#187: Boosting App Growth with Ad Creatives with Jessica Gotti, Head of Performance Marketing at Paired
Publié: 26/02/2024 -
#186: The best and worst mobile user experiences with Eric Futoran, Co-Founder of Embrace
Publié: 19/02/2024 -
#185: How do you scale subscription apps for kids with Luisa Zuleta, Growth Lead at Sago Mini & Toca Boca
Publié: 12/02/2024 -
#184: New regulatory landscape of In-App purchases with Michael Bilotta, Head of Digital Goods & Services at Worldline
Publié: 05/02/2024 -
#183: Boosting User Engagement and App Retention @ APS Berlin
Publié: 25/01/2024 -
#182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks
Publié: 22/01/2024 -
#181: App Growth Strategies for 2024 @ APS Berlin
Publié: 18/01/2024 -
#180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal
Publié: 15/01/2024 -
#179: App Subscription A/B Testing best practices with Steve P. Young, Founder at App Masters
Publié: 08/01/2024 -
#178: Using Generative AI to boost your monetization strategy with Jenny Kay Pollock, Mobile App Expert
Publié: 02/01/2024
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
