73 Épisodes

  1. #53 Lewis Rothkopf on Measuring What Marketing is Working and Why

    Publié: 30/05/2022

  2. #52 Leif Welch on OTT/CTV Advertising and Attribution

    Publié: 09/05/2022

  3. #51 Justin Bowen of The Great American Home Store Goes Omni-Channel and Full-Funnel with Attribution

    Publié: 20/04/2022

  4. #50 Calvin Lathan from Hybrid Media Services on Measuring Radio and Podcast Advertising for Performance

    Publié: 07/04/2022

  5. #49 Pierre Bouvard from Cumulus and Westwood One Covers Audio Advertising Performance

    Publié: 17/03/2022

  6. #48 Broadcast Attribution with Brent Lightfoot from iHeart Media

    Publié: 25/02/2022

  7. #47 What is Marketing Attribution and What Are the Benefits?

    Publié: 11/02/2022

  8. #46 Matthew Chevallard on Fashion, Entrepreneurship and Branding

    Publié: 30/01/2022

  9. #45 Jim Maresh On Building a Wine Brand With Great Product and Publicity

    Publié: 09/01/2022

  10. #44 Hide My Email, Mail Privacy Protection, iCloud Private Relay: iOS 15 Breakdown

    Publié: 21/12/2021

  11. #43 Tracking Mobile App Advertising and In-App Events

    Publié: 21/12/2021

  12. #42 Navigating The New Data Policies For Data Privacy

    Publié: 24/11/2021

  13. #41 How iOS 15 Impacts E-mail Marketing

    Publié: 24/11/2021

  14. #40 Dr. Miami and Rosy Zion Explain HIPAA Compliance and the Customer Journey

    Publié: 25/10/2021

  15. #39 The Importance of Personalization in Performance Marketing with Selle Evans

    Publié: 11/10/2021

  16. #38 CEO Stu Crum Explains How the Customer Experience Impacts Marketing

    Publié: 27/09/2021

  17. #37 Masc Medical Talks Healthcare Recruiting And Marketing Attribution

    Publié: 14/09/2021

  18. #36 Debbie Horwitz from Kreative Kontent Talks Authenticity in Marketing

    Publié: 30/08/2021

  19. #35 Deepa Garg Talks Performance Marketing and Finding Your Purpose

    Publié: 26/07/2021

  20. #34 Paul Deraval Talks Marketing Reports And The Importance Of Knowing Your Customers Data

    Publié: 12/07/2021

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This podcast is produced for marketers who are focused on improving their return on ad spend. Topics include attribution, digital marketing, broadcast advertising, conversion tracking and other optimization methodologies. Our goal is to help you eliminate your wasted ad spend!

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