AdExchanger

255 Épisodes

1. Generative AI Is Moving From Hype Into ‘Serious Mode’

   Publié: 30/01/2024
2. AWS Wants To Be The Backbone Of Independent Ad Tech

   Publié: 24/01/2024
3. A Healthy Dose Of Programmatic, With Doceree’s CEO

   Publié: 16/01/2024
4. Why Semafor Embraces The B2B Publisher Mindset

   Publié: 09/01/2024
5. Don’t Talk Yourself Into A Downturn In 2024

   Publié: 02/01/2024
6. Not All Automated Ad Products Are Alike

   Publié: 19/12/2023
7. The MRC May Be Old, But It’s Getting With The TV Program

   Publié: 12/12/2023
8. Taking The Measure Of Measurement On TikTok

   Publié: 05/12/2023
9. It’s Time For Vanity Metrics To Perform A Disappearing Act

   Publié: 28/11/2023
10. Down With Blocklists!

    Publié: 21/11/2023
11. The State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur

    Publié: 14/11/2023
12. Exploring The Minds – And Ad Spending Habits – Of Local Advertisers

    Publié: 07/11/2023
13. Data-Driven Marketing Is State Farm's Best Policy

    Publié: 31/10/2023
14. Creative And Media’s Much-Needed Merger

    Publié: 24/10/2023
15. Brands, Please Don’t Add “Israel” And “Hamas” To Your Keyword Blocklists

    Publié: 17/10/2023
16. Demystifying Black-Owned Media With Black Enterprise

    Publié: 10/10/2023
17. Buy Now, Pay Later … And Then Launch A Retail Media Network?

    Publié: 03/10/2023
18. GroupM’s Performance Chief On Why ‘Commerce Is Going To Disrupt Everything’

    Publié: 26/09/2023
19. Solving The Advertising Puzzle With New York Times’ Joy Robins

    Publié: 19/09/2023
20. The Reality Of Advertising In Virtual Worlds

    Publié: 12/09/2023