AdExchanger

244 Épisodes

1. Exploring The Minds – And Ad Spending Habits – Of Local Advertisers

   Publié: 07/11/2023
2. Data-Driven Marketing Is State Farm's Best Policy

   Publié: 31/10/2023
3. Creative And Media’s Much-Needed Merger

   Publié: 24/10/2023
4. Brands, Please Don’t Add “Israel” And “Hamas” To Your Keyword Blocklists

   Publié: 17/10/2023
5. Demystifying Black-Owned Media With Black Enterprise

   Publié: 10/10/2023
6. Buy Now, Pay Later … And Then Launch A Retail Media Network?

   Publié: 03/10/2023
7. GroupM’s Performance Chief On Why ‘Commerce Is Going To Disrupt Everything’

   Publié: 26/09/2023
8. Solving The Advertising Puzzle With New York Times’ Joy Robins

   Publié: 19/09/2023
9. The Reality Of Advertising In Virtual Worlds

   Publié: 12/09/2023
10. The Real Economics Of Programmatic

    Publié: 05/09/2023
11. Exposing Ad Tech’s Dirty Laundry

    Publié: 22/08/2023
12. Riding The Rising Tide Of Programmatic Streaming With Disney

    Publié: 15/08/2023
13. Sweeping Away The Crumbs And Diving Into What’s Truly Important In Privacy

    Publié: 08/08/2023
14. Amplifying Programmatic Podcast Advertising With SXM Media

    Publié: 01/08/2023
15. Life After Third-Party Cookies, With The Director Of Product For Privacy Sandbox

    Publié: 25/07/2023
16. Moving The Monetization Needle, With Meta’s New VP Of Global Business

    Publié: 18/07/2023
17. Addressing Content Quality Concerns With Taboola’s CEO

    Publié: 11/07/2023
18. The Advertising Industry Needs To Invest More In Hispanic Audiences

    Publié: 27/06/2023
19. Why Privacy Lawyers Also Need To Be Technologists

    Publié: 20/06/2023
20. Calculating CAC With An Eye On Retention

    Publié: 13/06/2023