20% - The Marketing Procurement Podcast

Un podcast de Blair Enns and Leah Power

Catégories:

33 Épisodes

  1. Season 2 Coming 2Q24

    Publié: 29/11/2023
  2. This is Unsustainable w/ Caroline Johnson

    Publié: 15/11/2023
  3. Marketing Is an Investment w/ Brett Colbert

    Publié: 01/11/2023
  4. On Creative Effectiveness w/ George Tannenbaum

    Publié: 18/10/2023
  5. The Path to Great Work w/ Beverley Hammond and Susan Irving

    Publié: 04/10/2023
  6. Agency Model Innovation w/ Caroline Johnson

    Publié: 20/09/2023
  7. Tuning Up the Client-Agency Relationship w/ David Meikle

    Publié: 06/09/2023
  8. Just Say No w/ Niki McMorrough

    Publié: 23/08/2023
  9. 2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective

    Publié: 09/08/2023
  10. Madison Avenue Makeover w/ Michael Farmer

    Publié: 26/07/2023
  11. 2Bobs: Innoficiency in Your Agency

    Publié: 12/07/2023
  12. The Benchmark Problem w/ Jason Cammorata

    Publié: 28/06/2023
  13. The Day Everything Changed in CPG w/ Christy Lebor

    Publié: 14/06/2023
  14. Aligning the Incentives w/ Stuart Dunk

    Publié: 31/05/2023
  15. The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

    Publié: 17/05/2023
  16. The Marketing Procurement Academy w/ Magid Souhami

    Publié: 03/05/2023
  17. Let's Play Fair w/ J. Francisco Escobar

    Publié: 19/04/2023
  18. Better Relationships = Better Outcomes w/ Kim Walker

    Publié: 05/04/2023
  19. The End of The Billable Hour w/ Tim Williams

    Publié: 22/03/2023
  20. Can Agencies Be Consultants? w/ Leo Rayman

    Publié: 08/03/2023

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In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"

Visit the podcast's native language site