20% - The Marketing Procurement Podcast
Un podcast de Blair Enns and Leah Power
Catégories:
33 Épisodes
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Season 2 Coming 2Q24
Publié: 29/11/2023 -
This is Unsustainable w/ Caroline Johnson
Publié: 15/11/2023 -
Marketing Is an Investment w/ Brett Colbert
Publié: 01/11/2023 -
On Creative Effectiveness w/ George Tannenbaum
Publié: 18/10/2023 -
The Path to Great Work w/ Beverley Hammond and Susan Irving
Publié: 04/10/2023 -
Agency Model Innovation w/ Caroline Johnson
Publié: 20/09/2023 -
Tuning Up the Client-Agency Relationship w/ David Meikle
Publié: 06/09/2023 -
Just Say No w/ Niki McMorrough
Publié: 23/08/2023 -
2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective
Publié: 09/08/2023 -
Madison Avenue Makeover w/ Michael Farmer
Publié: 26/07/2023 -
2Bobs: Innoficiency in Your Agency
Publié: 12/07/2023 -
The Benchmark Problem w/ Jason Cammorata
Publié: 28/06/2023 -
The Day Everything Changed in CPG w/ Christy Lebor
Publié: 14/06/2023 -
Aligning the Incentives w/ Stuart Dunk
Publié: 31/05/2023 -
The Hidden Cost of Transactional Capitalism w/ Rory Sutherland
Publié: 17/05/2023 -
The Marketing Procurement Academy w/ Magid Souhami
Publié: 03/05/2023 -
Let's Play Fair w/ J. Francisco Escobar
Publié: 19/04/2023 -
Better Relationships = Better Outcomes w/ Kim Walker
Publié: 05/04/2023 -
The End of The Billable Hour w/ Tim Williams
Publié: 22/03/2023 -
Can Agencies Be Consultants? w/ Leo Rayman
Publié: 08/03/2023
In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"