20% - The Marketing Procurement Podcast

33 Épisodes

1. Season 2 Coming 2Q24

   Publié: 29/11/2023
2. This is Unsustainable w/ Caroline Johnson

   Publié: 15/11/2023
3. Marketing Is an Investment w/ Brett Colbert

   Publié: 01/11/2023
4. On Creative Effectiveness w/ George Tannenbaum

   Publié: 18/10/2023
5. The Path to Great Work w/ Beverley Hammond and Susan Irving

   Publié: 04/10/2023
6. Agency Model Innovation w/ Caroline Johnson

   Publié: 20/09/2023
7. Tuning Up the Client-Agency Relationship w/ David Meikle

   Publié: 06/09/2023
8. Just Say No w/ Niki McMorrough

   Publié: 23/08/2023
9. 2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective

   Publié: 09/08/2023
10. Madison Avenue Makeover w/ Michael Farmer

    Publié: 26/07/2023
11. 2Bobs: Innoficiency in Your Agency

    Publié: 12/07/2023
12. The Benchmark Problem w/ Jason Cammorata

    Publié: 28/06/2023
13. The Day Everything Changed in CPG w/ Christy Lebor

    Publié: 14/06/2023
14. Aligning the Incentives w/ Stuart Dunk

    Publié: 31/05/2023
15. The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

    Publié: 17/05/2023
16. The Marketing Procurement Academy w/ Magid Souhami

    Publié: 03/05/2023
17. Let's Play Fair w/ J. Francisco Escobar

    Publié: 19/04/2023
18. Better Relationships = Better Outcomes w/ Kim Walker

    Publié: 05/04/2023
19. The End of The Billable Hour w/ Tim Williams

    Publié: 22/03/2023
20. Can Agencies Be Consultants? w/ Leo Rayman

    Publié: 08/03/2023