Ep 543: The Rioja Series - the Rioja Alta Zone with Guillermo de Aranzabal Bittner of La Rioja Alta S.A.

This show kicks off a multi-part, in-depth series on the Rioja DOCa. We will look at the three major zones of Rioja in the podcasts that follow. In each, I host top producers to tell us their perspectives on their zones and on Rioja at large. To get you up to speed before my conversation with Guillermo de Aranzabal Bittner, the Deputy General Director and Director of Public Relations for La Rioja Alta S.A.,  I start out the show with a quick primer on Rioja. I cover everything from climate and terroir, the grapes, the aging criteria, and the terroir driven designations that were introduced in 2017-2018.   Then I get to my lively conversation with Guillermo de Aranzabal Bittner. Guillermo is a descendent of one of the founding families of La Rioja Alta and is part of the 6th generation in the business. He educates us on the Rioja Alta zone - its terroir, history, and the grapes in which it specializes.    Guillermo then tells us about La Rioja Alta, which was formed in 1890 as a partnership of 5 quality-conscious growers focused on getting the wines of their remote region to the masses. They achieved this by supporting the construction of a rail link from Haro to Bilbao and thus, opened the world to these marvelous wines. They have a laser focus on quality and on maintaining tradition -- the dedication is admirable!    The brands of La Rioja Alta S.A. that Guillermo discusses are: La Rioja Alta: Gran reserva 890, Gran Reserva 904 Seleccion Especial, Viña Arana, Viña Ardanza, Viña Alberdi Torre de Oña (Rioja Alavesa): Finca Martelo, Finca San Martin Crianza   Guillermo and I then discuss some of the challenges currently facing Rioja, and we get deep into the analysis of what is working and what isn't. It's a great discussion!    As promised, here is the list of producers in the Asociación de Bodegas por la Calidad (ABC) that we mention.   Full show notes and all back episodes are on Patreon. Become a member today! www.patreon.com/winefornormalpeople _______________________________________________________________   Check out my exclusive sponsor, Wine Access.  They have an amazing selection -- once you get hooked on their wines, they will be your go-to! Make sure you join the Wine Access-Wine For Normal People wine club for wines I select delivered to you four times a year!    To register for an AWESOME, LIVE WFNP class with Elizabeth or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes