Goodbye Marlboro Man: Breaking Traditional Notions of Masculinity  

Wharton Business Daily - Un podcast de Wharton Business Daily

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Peter Adams, Reporter at the online trade journal, Marketing Dive, joins host Barbara Kahn and guest host Keith Niedermeier to discuss how marketers are breaking with the traditional notions of masculinity such as the Marlboro Man on Marketing Matters. Hosted on Acast. See acast.com/privacy for more information.

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