Behind the IHOb Marketing Campaign
Wharton Business Daily - Un podcast de Wharton Business Daily
Catégories:
Brad Haley, CMO of IHOP, joins host Prof David Reibstein to discuss the decision making behind IHOP's recent temporary brand change to IHOb and whether they judge the strategy as a success on Measured Thoughts. Hosted on Acast. See acast.com/privacy for more information.
