The unconventional highway to product marketing w/ Harvey Lee

If you know Harvey Lee, he’s a HUGE AC/DC superfan. This episode title is only fitting for the “OG of PMM” himself. Harvey takes us back to his rock ‘n roll roots — how living every moment on the razor’s edge of serendipity and guts — eventually landed him to be the “Bundle King” on the XBox PMM team. Yes, Microsoft’s Xbox. In this 47-minute conversation, we riff on: →All backgrounds lead to product marketing. What matters more to thrive in it. →80% of CMOs have no formal marketing training. What you should know. →How marketing lost its way and know if you’re “lost at sea” too. →Why all PMMs today are 14-year-old unruly teenagers. →The one skill for an easier path to product marketing. →Why “unconventional” is his #1 trait. →Why he left PMA. Like AC/DC’s “Highway to Hell”, Harvey took the unconventional path to product marketing and never looked back. Jump in and crowd-surf into this electrifying episode.