How PMMs can influence GTM without being left out w/ Madison Leonard

Go-to-market (or GTM for the experts) became a giant buzzword over the years, but when you start asking questions about it, the definition from peers lacks substance. The issue with that is the fact that almost all product marketing roles have GTM ownership. Madison Leonard is a GTM consultant for startups and she’s showing us how PMM can influence GTM without being left out. We talk about: →The role of product marketing in Go-To-Market (GTM) →The disconnect between marketing and sales →Building trust and influencing change in organizations →And of course, are product marketers actually marketers? Get ready for some clarity around the biggest buzzword of product marketing, a lot of bad jokes from the three misfits, and a lot of unique insights from the GTM queen!