How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell

Competitive Intelligence (CI) is one of the key functions of product marketing, but what happens when you make this function at the core of your role? You become a competitive intelligence expert, and you lead projects across companies like ZoomInfo, ClickUp, and Apollo. Does specializing make it easier for colleagues to know what you do in PMM? Andy McCotter-Bicknell, Founder of Healthy Competition, shares his personal experiences on influencing strategy within an organization. Andy's interview covers: →Is it better to be a generalist PMM or a specialist like CI? →How to specialize in CI as a PMM →The biggest mistakes professionals make on CI →And of course, are product marketers actually marketers? Dive into this 40-minute episode to learn how competitive intelligence is such a crucial part of product marketing, and how you can build this function from scratch by following Andy's footsteps.