Driving Revenue: Why PMMs should move away from leads

For product marketers, there are multiple narratives when the discussion comes around revenue. Should we focus on driving revenue on launches and other initiatives, or should we instead focus on lead generation? The three misfits of We're Not Marketers are sitting down and breaking down why PMMs should drive revenue by generating leads or supporting different revenue initiatives altogether. In this episode, we're talking about: →How and why PMMs should drive revenue →Why different stakeholders don't understand the impact of messaging →How to balance strategic projects with tactics as a PMM →How to enforce a research phase on strategic projects Let us know if you resonate with this episode, and tell us what you think!