154: How to Tell Sensory Stories with Zafira Rajan

Did you know that even your emails can incorporate a compelling story? Nothing captures a person’s attention more than a good story, and a good storyteller knows how to weave in sensory details to create a vivid picture. Join us to learn more about telling sensory stories with today’s guest!Zafira Rajan is a copywriter, speaker, creativity coach, and brand strategist helping entrepreneurs unblock their voices, harness their creative energy, and write sensory stories that connect with their audiences. In this episode, Zafira explains how to write evocative stories that connect you to your ideal client, how to find stories that connect to your offer, and three things to ask yourself before sharing a personal story. We also discuss how to create a brand that grows with you and feels like poetry, along with how bringing more creativity into your life can help prevent burnout.Show Highlights:The secret to writing good emails Using transitional phrases for natural segues that are relevant to the readerThree questions to ask yourself before sharing something personalBringing in sensory details to tell rich stories (Use textures, fragrances, sounds, and dialogue to create a vivid picture.)Tips for incorporating sensory detailsSpecifics from Zafira’s chart about communication, spirituality, entrepreneurship, and innovationThe process Zafira went through in building her brandZafira’s story of becoming a writerMaking space for the creative process: how Zafira crafts her offersTips for reengaging with your creative sparkFinding spaciousness in life to prevent burnout: Break the patterns!Hear Zafira’s answers to rapid-fire questions about books she’s reading/recommending, helpful advice, and her morning routine. Resources:Connect with Zafira RajanWebsite and InstagramConnect with PaulaJoin the Cosmic Business Lab! This is a year-long program with me going deep into the business strategies I’ve used to build my six-figure business. You’ll get access to resources, courses, and three calls a month, plus bonus calls with guest experts. Are you ready to uplevel? Join here.Get the 2024 Astrology Guidebook and receive all my hand-picked lay-low and auspicious days for the year, plus major transits and auspicious dates from the Indian calendar that you can drop right into your Google calendar. We have added exciting, new features in the latest version of the Guidebook! 100% of the profits go to a school for underprivileged kids in Varanasi.Sign the 2K for Change Pledge, committing as a spirit-led entrepreneur to give $2000 to causes in 2024 in cash and/or services. Learn more and sign up HERE.Help us with research so that we can create the tools to help you build giving into your business (this is also research for a book I'm writing!) Thank you. Join the newsletter for my weekly Resonance Love Letters. Get these exclusive Friday emails with tips on your business, astrology explained, and behind-the-scenes of running a multi-six-figure business! Sign up here.Follow Paula...