138: How to Pitch Podcasts

If you listened to Episode 137, you heard the re-air of my appearance on the Cubicle to CEO podcast with Ellen Yin. Today’s episode is a behind-the-scenes look at how that appearance came to be, how I pitched myself, and how I got a YES within 24 hours. You’ll hear a lot from me this year about how podcasting and pitching podcasts can be a marketing tool and a very effective business growth strategy. Listen up and take good notes because I’m dropping lots of helpful gems in this episode!Show Highlights:Why pitching podcasts grows your audience and draws more people into your ecosystem than social media platformsWhy a pitch to any podcast begins with detailed research to figure out who the audience is and how you can help themThe steps to the methodology of my pitch:Lead your pitch with a compliment or something you can do for the podcast host.Offer a big idea about how you can help their audience.Share who you are, your point of view, and why their podcast is of interest to you.Be sure to include human elements in your “story.”Share your credentials and explain why you are the right person for their podcast. (Link your bio or website.)Let the podcaster know how you will promote the episode to your audience. Hear my actual pitch to Ellen Yin for examples of how I implemented these steps!The results of my pitch: an acceptance within one day, along with increased sales and new people joining my circle after the episode airedMy challenge to you: Locate five aligned podcasts for which you think you would be a great guest and write that pitch that gets you a YES!Resources:Connect with Cubicle to CEO and Ellen Yin: Website, Instagram, and Cubicle to CEO podcast, and her Podcast Pitch TemplateThe Cosmic Business Lab is now open! This is a year-long program with me going deep into the business strategies I’ve used to build my six-figure business. You’ll get access to resources, courses, and three calls a month, plus bonus calls with guest experts. And you can upgrade to the Cosmic Business Mastermind, which gives you personalized support with me and is limited to 20 people. Are you ready to uplevel? Join here.Get the 2024 Astrology Guidebook and receive all my hand-picked lay-low and auspicious days for the year, plus major transits and auspicious dates from the Indian calendar that you can drop right into your Google calendar. We have added exciting, new features in the latest version of the Guidebook! 100% of the profits go to a school for underprivileged kids in Varanasi.Sign the 2K for Change Pledge, committing as a spirit-led entrepreneur to give $2000 to causes in 2024 in cash and/or services. Learn more and sign up