137: Make More Sales by Giving (Cubicle to CEO Replay - Interview with Paula)

Welcome to our first episode of 2024! I’m sharing the replay of an interview I did with Ellen Yin of the Cubicle to CEO podcast highlighting the giving back efforts through my business, which have surpassed the $37k mark. We discuss how giving back is a marketing tool that actually brings in collaborations and support, along with my background story and entrepreneurial journey. You’ll hear about the blocks that I’ve had to work through and my best tips for establishing efforts to have your business give back. Join us to hear the conversation!Show Highlights:Highlights of Paula’s “Cubicle to CEO” story of the path to entrepreneurshipWhat inspired Paula to make giving a focal point of businessHow Paula’s efforts to give back have evolved from 2020 through 2023How your marketing and efforts to give back form connections with people through the stories they tellHow Paula has been intentional about giving in 2022 and 2023—to the tune of 5% of her business revenue Why low-ticket offers can be extremely valuable in growing the scope and impact of your business and drawing people into your ecosystemSpecific components of Paula’s 2023 offers that are tied to giving back over $37,000, like the annual Astrology Guidebook; course bundles (to raise money for Maui relief); access to programs, live events, and virtual summits; and Black Friday workshop campaignWhy efforts that aren’t 100% “giveback” can still make a huge difference (Every small, simple thing can help!)What it means to build a “cosmic business” that aligns with your values and is focused on giving backAn overview of Paula’s 2K for Change Pledge; join the movement and be part of the change!Resources:Connect with Cubicle to CEO and Ellen Yin: Website, Instagram, and Cubicle to CEO podcast.The Cosmic Business Lab is now open! This is a year-long program with me going deep into the business strategies I’ve used to build my six-figure business. You’ll get access to resources, courses, and three calls a month, plus bonus calls with guest experts. And you can upgrade to the Cosmic Business Mastermind, which gives you personalized support with me and is limited to 20 people. Are you ready to uplevel? Join here.Get the 2024 Astrology Guidebook and receive all my hand-picked lay-low and auspicious days for the year, plus major transits and auspicious dates from the Indian calendar that you can drop right into your Google calendar. We have added exciting, new features in the latest version of the Guidebook! 100% of the profits go to a school for underprivileged kids in Varanasi.Sign the 2K for Change Pledge, committing as a spirit-led entrepreneur to give $2000 to causes in 2024 in cash and/or services. Learn more and sign up HERE.Help us with research so that we can create the tools to help you build giving into your business (this is also research for a book I'm writing!) Thank you. Click