418. Robert Hardy on Niche Marketing

Robert Hardy has recently started an online coaching platform to help creatively inclined individuals promote their work. On today’s episode, he explains how his program works, why quality trumps quantity, and how to find your niche. Key points include: 01:38: Why most marketing advice is wrong 06:27: The fragmentation of the Internet and niches 11:12: How the Ungated program helps people find their niche 13:54: Coffee and keyword roulette 24:41: Tactical niche marketing steps Learn more about Ungated at https://ungated.media/, his filmmaking site at www.filmmakerfreedom.com, and check out his thoughts on what it means to be a citizen at www.citizenwithin.com.  Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.