369. Cactus Raazi on Personalized Pricing

Cactus Raazi is a former Managing Director at Goldman Sachs who has been a successful entrepreneur in credit trading. He is also the author of the recently published book Price: Maximizing Customer Loyalty Through Personalized Pricing.  In today’s episode, Cactus shares his perspective on personalized pricing - and how he got his distinctive first name. Key points include: 06:05: Researching his book 08:30: Examples of personalized pricing 13:03: The value of personalized pricing 17:41: Ideal businesses for personalized pricing 20:53: How to communicate personalized pricing to the consumer 24:31: Using  algorithms to differentiate the customer base You can contact Cactus through LinkedIn and order his book, Price: Maximizing Customer Loyalty Through Personalized Pricing, on Amazon. Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at: www.umbrex.com