354. Philipp Humm on Ethos. Pathos. Logos. The foundations of a good story
Unleashed - How to Thrive as an Independent Professional - Un podcast de Will Bachman - Les lundis
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Philipp Humm is a storytelling coach who teaches how to apply the fundamentals of storytelling to sales, marketing, management and connecting with your business audience. Philipp on LinkedIn or learn more from his website, power-of-storytelling.com Key points include: 03:41: Why storytelling matters to consultants 06:03: What makes a compelling story 07:24: Six elements of story 13:33: Who approaches Andrew and how he helps them 15:27: Situations where storytelling can help 16:59: Tips on creating, preparing, and practicing storytelling
