S4E19 - Even In The Dark: How Packaging Persuades You To Buy

Under the Influence with Terry O'Reilly - Un podcast de Apostrophe Podcast Network - Les samedis

This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging designs influence you in grocery stores, and how Tropicana and Tide learned the hard way that package design can be bad even when it's good. Hosted on Acast. See acast.com/privacy for more information.

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