S11E08 - Medicine & Miracles: The Power of Hospital Marketing
Under the Influence with Terry O'Reilly - Un podcast de Apostrophe Podcast Network - Les samedis
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This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses celebrities, how another uses riveting patient stories and how one hospital threw away the rulebook and created advertising that looks like Nike commercials. Hosted on Acast. See acast.com/privacy for more information.
