#3 EN Greenwashing: why is it inevitable and how to spot it

 Is greenwashing a threat to sustainability? Yes, especially when well-concealed. In this episode, we start off by defining greenwashing as the advertisement of practices which would, according to the announcements of a company, allow us to respect the Paris Agreement (limiting global warming to 2°C) when reality indicates otherwise.     It really isn’t easy for a company to respect the Paris Agreement when it’s aim is to grow… Find out why greenwashing is everywhere, and how to spot it easily with a few rules of thumb!  This episode is based on work carried out by the Shifters. Thank you to Clément Boyer for his support and help along the way.