#107 Jen Rubio (Away) - Our goal has never been to just make luggage ( 🇬🇧)

😇 Mon sponsor du mois Squarespace – La révolution no-code pour créer un site web beau, simple et efficace. Pas besoin d’être développeur ni codeur pour pouvoir l’utiliser.➡ Découvrir Squarespace Abonnez vous à ma Newsletter ➡ Newsletter TheBoldWay ___________________________________ This week, we are meeting with Jennifer Rubio, co-founder of Away, the New York-based travel brand she started less than 3 years ago, which is now valued at more than a billion dollars. Enjoy our conversation! TIMESTAMPS: 00:47 - Jen introduces herself and talks about her background, from law studies to social media consulting and her social media roles at Warby Parker and AllSaints. 12:00 - How did Jen feel after her careers at AllSaints and the juice company failed? Why do people need to lose somebody or something important to change? 17:00 - Why and how did Jen decide to start Away? Did she want to create something that big? 23:00 - How do you prepare yourself to get ready for such significant growth? 25:00 - How did Jen set up her goals? 27:00 - The Brand and The storytelling: how does content fit into Away's strategy? 31:00 - What was the aha moment that made Jen realize she needed to create more than a luggage brand? 34:00 - What other brands inspire them? Her ambition to be the Nike for travel. 39:00 - How should a brand talk about sustainability? Peace Direct NGO. 42:30 - Is there something she would do differently? What do her days look like? Who would she like to listen to on this podcast? KEY LEARNINGS: - Jen was inspired by the idea of disrupting old industries through technology, storytelling, great branding, and an amazing customer experience. - She believes everyone in a company should be innovative, rather than having a specific innovation role. - Jen emphasizes humility and being open to asking for help as keys to success. - Away's goal is to create a travel brand and community, not just make luggage. - It's essential to genuinely care about sustainability and make it part of a company's DNA. - Being iterative is one of Away's core values. REFERENCES: - Neutrogena - Warby Parker - AllSaints - OKRs - Shoe Dog by Phil Knight - Kerby Jean-Raymond Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.