Unleashing the Power of Agency Marketing with Logan Lyles

"Most agencies try to market the solution and convince clients that they're the best. What they should do is market the problem, and then they become the default solution." - Logan Lyles The finer details of this episode: Challenges in allocating resources for agency marketing efforts, especially during uncertain economic timesSystematic approach to generating new pipeline and positioning in the marketLeveraging people as the product and face of the brand, thought leadership, client testimoni...