Storytelling in Agencies: Connect, Inspire, and Transform with Jeff Bartsch

"The idea of change is the primal force. It's the end that we're all looking for in terms of storylines. We want to see things change, improve, and grow; we want to have a change of mind. That is a kind of change that happens inside people's hearts and minds." - Jeff Bartch The finer details of this episode: The concept of "and, but, therefore" – gateway to any kind of story structureExploration of the shift in accounting toward translating numbers into actionable insights and t...