Rethink Your Sales Approach with Diane Helbig

“The first piece of advice that I give a client is ‘stop selling.’ And what I mean about that is, sales in the traditional sense of the word don’t work; people are engaging in behaviors that don’t work for most small business owners. It’s much more natural to engage in building relationships.” – Diane Helbig The finer details of this episode: Discussion on the ineffectiveness of traditional sales techniquesHiring salespeople with industry-specific knowledge and curiosity&...