#26: The Growing Importance Of Social Proof For Your Toy Ideas
Making It in The Toy Industry with The Toy Coach - Un podcast de Azhelle Wade | The Toy Coach - Les mercredis
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It's no secret that the toy industry is heavily influenced by popular media. Many people in toys compare it to the fashion industry because both are all about fast-moving trends. Traditionally, the most popular toy lines were created around popular network tv shows and blockbuster movies. But thanks to the growth of social media, and the disruption of the movie industry due to the coronavirus, the toy industry is seeing heavy influence arise from influencers on YouTube, Instagram, and streami...
