#232: The Underconsumption Core TikTok Trend is Shaping the Future of Toys

Making It in The Toy Industry with The Toy Coach - Un podcast de Azhelle Wade | The Toy Coach - Les mercredis

What is the "Underconsumption Core" TikTok trend and how might it effect the toy industry? From "Loud Budgeting" to "Underconsumption Core" Gen Z and Millennials are leading an era of saving over spending, and they aren't keeping quiet about it. As the cost of living skyrockets while wages remain stagnant, the U.S. is bracing for a financial downturn. But this time, consumers are anticipating, preparing, and talking about how they're cutting back, all over social media.If you haven't yet expl...

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