#205: Turning Ideas into Top Sellers with Robert Yusim
Making It in The Toy Industry with The Toy Coach - Un podcast de Azhelle Wade | The Toy Coach - Les mercredis
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In this episode of Making It in The Toy Industry, we delve into the world of consumer product marketing and licensing with special guest Robert Yusim. We open with a captivating discussion on the value of ideas versus inventions and the crucial steps needed to turn an idea into a marketable product. Robert shares his journey into the toy industry and how he's helped launch numerous successful consumer products, including the iconic Thighmaster, Pixicade, and more.Discover the magic behind mak...
