#174: Market Research Strategies for Developing Good Toys Kids Will Love with Dr. Amanda Gummer
Making It in The Toy Industry with The Toy Coach - Un podcast de Azhelle Wade | The Toy Coach - Les mercredis
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In this episode, Azhelle Wade aka The Toy Coach interviews Dr. Amanda Gummer, psychologist and founder of Good Play Guide, a service that provides independent evaluations and accreditations for children's toys and games. Dr. Gummer talks about the importance of evaluating toys for children's development and shares details about Good Play Guide's accreditation program. She also discusses recent winners of the Good Play Guide and how they help the industry create better products for children.Th...
