#138: Why You Need A Clear Brand Mission For Your Kids’ Brand

Making It in The Toy Industry with The Toy Coach - Un podcast de Azhelle Wade | The Toy Coach - Les mercredis

Which comes first? Your product or your mission? In today’s episode you will learn the benefits of creating your business’s mission before your toy or toy brand. Now, this doesn’t mean that you shouldn’t develop your toy or game if you haven’t defined your mission. However, defining the purpose of your business will guide you on the creative journey, and doing so can give you a powerful reason to invest so much time and money into your toy ideas.Today we have two podcast guests—Janene Russell...

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