#17 - How AI Search Beats OTAs: Kismet’s Blueprint for Hotels

Hotels and destinations are on the brink of an AI-first search revolution. In this episode, Kismet co-founder Jason Sincada explains why large language models now prefer OTA data—and how hotels, tour operators, and DMOs can win back direct bookings by structuring content the right way.You’ll learn:the new “table-stakes plus” SEO needed to surface in AI resultswhy long-tail, intent-rich queries matter more than branded keywordsKismet’s plug-and-play approach that pipes your existing web, social, and media assets into an AI-ready knowledge graph—so you “set it and forget it”how forward-thinking DMOs can link attractions, events, and hotels into one discoverable travel graph