#11 - From Textbooks to Toolkits | Prof. Lian Dumouchel

Professor Lian Dumouchel reveals how she leveraged generative AI to create The Marketing Map, a free, Canada-specific tourism marketing textbook, in just eight weeks. We examine:AI as a research assistant that compresses months of work into daysUsing synthetic personas and data to validate new travel productsTactics to overcome staff resistance and prove ROI fastThree action items you can pilot this quarterFollow & share• Follow the Tourism AI Podcast for fresh episodes every Thursday• Rate & review—your feedback helps more travel pros discover AI solutionstourism AI, hospitality technology, open educational resources, synthetic data, travel marketing, destination management, AI literacyTravel, Technology, Business, Education, Marketing, Innovation, Entrepreneurship, Data, Hospitality, Tourism