015 Building a mens' fashion brand

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Today's guest is Brandon Snower, founder of Le Alfre, a menswear brand based in NYC. You may recognize his brand story from his viral TikTok, in which he shares how he went from investment banking to starting a brand during the pandemic. We chatted about the ups and downs of entrepreneurship, how he managed having $3,000 in his bank account at one point, how he's positioning Le Alfre in a sea of new fashion brands, and getting great press for Le Alfre. He's made incredible progress in the 2 and a half years he's been working on Le Alfre, not only from a sales perspective, but he's also secured investment from the former head of Richemont Group N. America. Well done!

This interview really highlights an attitude I think is essential for all entrepreneurs, and that is resourcefulness. Some people may even call it "scrappiness". My view is that it's the willingness to find solutions instead of feeling defeated when you come across obstacles. We touch on that in the episode, but I wanted to mention that it's a trait I've noticed in all successful people.

Episode highlights

• Transitioning from investment banking to entrepreneurship
• How to network effectively
• Le Alfre's branding philosophy
• Creating a members club for Le Alfré customers
• Having your founder story go viral on TikTok
• Strategies for securing great press
• Taking the right risks
• Advice for entrepreneurs

Connect with Brandon on IG: @Brandon.Snower

Le Alfre on IG: @le.alfre

Follow The Stanza on IG/TikTok: @thestanzamedia