010 Building a successful leather goods brand from scratch

Subscribe to The Stanza, a newsletter for investors & entrepreneurs in the creative industries: https://www.thestanzamedia.com Today's guest is Nika Diamond Krendel, who founded Paradise Row, a London-based leather goods brand. Paradise Row has been featured in in Vogue, the Financial Times, Harper's Bazaar, and more, and she's also done a collaboration with Soho Home's flagship store on King's Road. In addition to her consumer facing business, Nika also has a B2B business where she produces bespoke products for some of the UK's most prestigious projects, such as Knightsbridge Gardens and Estelle Manor. I chatted with Nika to learn how she built her brand from scratch - quite literally as she talks about how she didn't have any connections in the interior design world prior to starting her brand. She shares a lot of really great insights in the episode for any brand founder listening, and I hope you'll enjoy this episode. Episode Highlights: Transitioning from the corporate world to leather goods Paradise Row's production process Building a B2B business alongside D2C How Nika landed a collaboration with Soho Home Interiors How to get great press & visibility for your brand Advice for entrepreneurs just starting out