589: How a Simple Idea Turned Into a $50k a Month Side Hustle

Lou Rice was breastfeeding her son Archie one night when disaster struck—she dropped her Kindle on his head! While that experience was upsetting for both of them at the moment, it sparked an idea for Lou and her husband Ben to create a solution. Ben fashioned a silicone strap with staples to attach Lou's Kindle to her hand and prevent any future dropping incidents. Lou tested it out over the next month and absolutely loved having the grip and security of the strap for comfortable one-handed reading during those long middle-of-the-night feeds. And thus, their side hustle, strapsicle.com was born—a company now generating over $50k a month selling their innovative Kindle straps. Not only that, but Strapsicle is on pace for its first-ever 6 figures after recently going viral on TikTok and Instagram. Tune in to Episode 589 of The Side Hustle Show to learn: How an accident sparked a successful product idea Why micro-influencers were key for visibility How early demand was validated before production How diversified sales channels have inherent strengths Full Show Notes: 589: How a Simple Idea Turned Into a $50k a Month Side Hustle New to the Show? Get your personalized money-making playlist here! Sponsors: Ladder – Get instantly approved for term life insurance—no doctors, no needles, no paperwork! Masterclass — Get 15% off an annual membership! Factor — Get 50% off America's #1 ready-to-eat meal delivery service w/ code sidehustle50!