396: Private Label vs. Product Licensing: Which is the Better Side Hustle?

In the e-commerce space, selling private label products on Amazon has been a popular side hustle for the last several years.

But is it still the best way to go?

Or is there a lower risk, higher reward way to turn your ideas into profits?

In this episode, which is the second episode of our Showdown series this month, we’re comparing two ways you can capitalize on opportunities in the market; selling private label products and product licensing.

For this debate, I’ve sourced two guests who have appeared on the Side Hustle Show before:

• Greg Mercer of JungleScout.com, creator of the popular Jungle Scout product research and amazon analytics software. We last from Greg on episode 263, when he talked about how to find your first Amazon FBA private label product. (Try Jungle Scout for half off your first month with my referral link.)
• Stephen Key of, InventRight.com and author of the One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work. We last heard from Stephen on episode 113, when he talked about how you can turn your ideas into recurring revenue.

Both business models allow you to exercise our creative muscles. But, as you’ll find out, each model is suited to a different personality type and has a different balance of risk and reward.

Tune in to hear both Greg and Stephen dig into the different strategies behind:

• Getting started
• Marketing and discoverability
• Start-up costs
• Beating the competition
• Monetization
• And more

There is some interesting insight into these business models. By the end of the episode, you’ll have a clearer idea of which business model is best for you.

Full show notes