312: 6 Rules to Scale any Side Hustle

If you're still doing all the work in your side hustle or business yourself, you're limiting your growth.

This is an episode about getting out of your own way--about the transformation from technician to business owner.

To help me work through the 6 Rules of Scale, I invited Sean Marshall from FamilyRocketship.com back to the program.

We last heard from Sean way back in episode 92 in early 2015. I think he’s someone worth paying attention to because he’s set up his business (an online marketing agency) in such a way that the day-to-day operations don’t require much of his direct involvement at all.

On the surface, his is a freelancing business, but Sean has avoided the common freelancing trap (or ceiling) of trading his own time for money.

In doing so, that affords him and his family a pretty cool lifestyle. Last time we caught up they were living in Cozumel Mexico, and today, he and his wife and 3 daughters are spending several months in Scotland.

Before we dive into the 6 Rules with Sean, he proposed two questions to ponder as pre-requisites:

1. Why did you start your business in the first place? What do you want out of it? How big do you want it to be?
2. What’s the highest and best use of your time? To achieve that ultimate why from question #1, what things do you need to do to get there, and equally important, what are the things you need to stop doing.

So those are 2 questions to keep in mind as we go through this episode.