137: Free Press Exposure: Your Fast-Track to Customers and Credibility

The battle for attention is one that almost all new businesses find themselves mired in. You may have the greatest product or service in the world, but if no one knows about it, how will you get paid? You can write the best blog articles, guest pitch big sites, and tweak your SEO until you're blue in the face, but despite all our new media channels, it's still hard to trump the pull and power of traditional media.