#3: Nick Esayian - CEO of LIGHT Helmets | D2C & future of sports | NILs impact on equipment companies | Politics in helmets | Why protective headwear should be lighter | GTM for complex products

Nick Esayian is a repeat entrepreneur, founder, and former race car driver who is now building a protective headwear company, LIGHT Helmets, which believes “light” helmets are more protective than “heavy” helmets. . Chapters: (00:00) Introduction (02:40) Helmet space in sports + LIGHT Helmets (06:35) Testing labs for football helmets (and NFL) (10:55) Why should helmets be lighter (not heavier)? (14:55) How big is the market for protective headwear? (19:30) NIL - how are they using it to promote their product? (24:55) Thoughts on giving equity to athletes (partner vs endorser) (26:45) Aaron Rodgers helmet debacle at VICIS (32:15) Balancing aesthetics vs. quality in equipment products (35:20) GTM strategy for complex products (especially helmets) (40:25) Where is sports headed in the future - D2C more invasive . Nicholas Esayian links: LinkedIn: https://www.linkedin.com/in/esayian/ Website: https://lighthelmets.com/ . Andrew Petcash links: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://anchor.fm/andrewpetcash 🐣 Twitter: https://twitter.com/andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!