#160: Adam Azor - EVP Global Marketing, Sportradar | 1st Party Data & Marketing Insights

1st party data is reimagining the athletics landscape, and Adam Azor from Sportradar is at the forefront of it.  Sportradar is one of the world’s largest sports technology companies reimagining immersive experiences for sports fans and bettors.  Adam Azor is an integrated marketer with experience from global to local recently being promoted to EVP at Sportradar.  Chapters: (00:20) Adam Azor and Sportradar intro (02:15) Sportradar’s massive growth  (06:05) EVP Global Marketing role (08:15) 1st-party data landscape (14:00) Educating the market about “owning sports data” (23:30) Hyper-personalized data and cookies (27:00) Legal implications of 1st party data (29:15) From top to bottom of the pyramid (32:30) Sportradar’s partnership perspective  . Adam Azor: Website: https://sportradar.com/ LinkedIn: https://www.linkedin.com/in/adamazor/ . Andrew Petcash: 🏠 Website: https://profluence.com 🐣 Twitter: https://twitter.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ Thanks for listening! Hit the “follow” button to stay updated on new podcasts.