Out-Value, Not Out-Volume: Ethical Sales in Modern Rehab

In today’s episode, we tackle one of the biggest tensions modern clinicians face: How do you keep your schedule full and patients engaged without fear-mongering or overselling? I share how to reframe “sales” from manipulation to alignment, why selling your services is an ethical obligation, and how to transition from just treating pain to guiding patients toward long-term health and resilience. If you’ve ever felt stuck between wanting to do right by your patients and keeping your business...