What Every Advisor Should Know About the Cannabis Industry with Guillermo Rodriguez

Tom is joined by Summit colleagues, Christy Buchanan and Guillermo Rodriguez, as they discuss the cannabis industry as a niche for accounting firms. Guillermo, a Virtual CFO specializing in the cannabis industry, shares his expertise and explains the challenges and opportunities in the industry. They discuss the differences between the cannabis industry and CBD, regulatory challenges, financial forecasting, and obstacles faced by cannabis businesses. Guillermo emphasizes the importance of building relationships with banks and navigating the challenges of banking in the cannabis industry. They also talk about valuable metrics for retailers in the cannabis space and the passion and purpose behind many cannabis business owners.