Top 5 Marketing Mistakes CPA Firms Make with Matthew Banker
The Modern CPA Success Show - Un podcast de Summit Virtual CFO by Anders - Les lundis
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Matthew Banker, a founder and visionary of Benchmark Growth, a marketing agency for accounting firms, joins Adam and Tom to discuss five common marketing mistakes that CPA firms make: not knowing their customer or what they sell, sending good traffic to a bad website, working with the wrong marketing partner, thinking of marketing as an expense rather than an investment, and not having a clear message. Matthew also explains the importance of having a niche when it comes to marketing.
