Niche Down, Price Up with Geraldine Carter

One of our favorite guests is back: Geraldine Carter! Tom and special guest co-host, Hannah Hood, chat with Geraldine to discuss the importance of niching down and specializing in serving a specific market to attract clients who value their services. Geraldine shares valuable insights on how to communicate value to clients and navigate value-based conversations. She also emphasizes the importance of understanding and articulating the value of accounting services to clients, as well as the subjective nature of value. The episode concludes with a discussion on setting boundaries and managing client expectations in the accounting profession.