Benefits of Adding Outsourced Executive Services to Your Firm with Gina Cotner

Adam and Tom welcome Gina Cotner, Founder of Athena Executive Services, which provides executive assistant services. Gina explains the differences between virtual assistants and executive assistants, as well as the challenges and benefits of working with virtual assistants from different cultures. They discuss pricing models in the industry, and Gina advises on considering the compensation of assistants when choosing a service. They also delve into the onboarding process for new clients and the importance of clear communication expectations. Gina emphasizes the importance of delegating tasks that align with one's expertise and passion and shares tips for maximizing the effectiveness of executive assistants.