#05 Effortless Marketing for Coaches with Jonny Cooper

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TODAY'S GUEST

Jonny Cooper is a British author, piano player, international racing driver, business coach and the founder of www.JonnyHatesMarketing.com.

Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists and consultants who are serious about building their thriving practice, changing the world and enjoying a life of effortless abundance.

His Client Attraction Blueprint program is filled with eager students every month and he’s closing in on his mission to impact the lives of 1,000,000 professionals by 2025.

Jonny’s Three Pillars of Effortless Marketing provides a template for universal success and growth to any aspiring coaches and therapists, and he’s passionate about increasing the average income across the profession.  

He’s also the voice behind the legendary Jonny Hates Marketing Facebook Group and swears that he really, really does hate marketing.

CONNECT WITH JONNY

Website: https://www.jonnyhatesmarketing.com

Facebook: http://bit.ly/2mCblMd

BIGGEST TAKEAWAYS FROM THIS EPISODE

1 – The 3 pillars of a successful coach online and effortless selling for coaches

2 – The 4 elements of a perfect client avatar

3 – Why creating a signature coaching program will help you leverage your coaching business

SHOW NOTES

[3:04] Jonny shares his story and how he started his coaching business.

[7:20] Jonny reveals his mission with his business – Jonny Hates Marketing.  

[9:24] Jonny talks about the mindset of selling services as a coach, therapist, etc.   

[12:38] Jonny reveals the 3 pillars of selling with ease.    

[16:07] Jonny explains the ‘Golden Statement’ that helps coaches and therapists get clear on what they do, who they serve and come up with a crystal-clear mission statement.

[20:58] Jonny reveals the 4 elements of a perfect client avatar.

[31:46] Jonny explains that selling equals “entering the conversation” in your ideal customer’s head.    

[45:39] Jonny talks about the next steps after defining your ideal customer avatar.

[50:25] Jonny talks about the difference between charging for your services by the hour and creating a signature coaching program.  

[58:42] Jonny reveals his future business vision.

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