BEing Profitable - the marketing roadmap for mindful entepreneurs

Are you a coach or entrepreneur struggling to make sense of marketing? In this eye-opening episode of The Mindful Coach Podcast, I sit down with John Watson, a sales and marketing coach with over 25 years of experience. John shares his journey from campaign-focused marketing to a holistic, systems-thinking approach that prioritizes intentionality and leadership.The Power of Intentional MarketingJohn reveals how his background in environmental science and geography shaped his unique perspective on marketing:Viewing marketing as an integrated systemFocusing on the customer's journey through the businessBringing order and structure to the often chaotic world of marketingKey Insights for Coaches and EntrepreneursUnderstand your maximum cost of acquisition and saleDevelop a clear value proposition and competitive distinctionCreate an offer hierarchy that aligns with your business goalsJohn emphasizes the importance of being an expert in your own business, even if you can't be an expert in all aspects of marketing.The "Being" in MarketingDiscover how John's concept of "ways of being" can transform your approach to marketing:Be intentional about your goals and strategiesCommit to your plan while remaining flexibleEngage vendors and team members in achieving specific outcomesPractical Steps for SuccessStart with the end in mindCreate a roadmap for cultivating long-term customer relationshipsRegularly assess performance and adapt quicklyJohn's book, "Being Profitable," offers a comprehensive roadmap for business development that goes beyond tactics to focus on the fundamental principles of effective marketing.Whether you're just starting out or looking to refine your existing marketing strategy, this episode provides valuable insights into creating a more intentional, effective approach to growing your coaching or entrepreneurial business.Takeaways: In this episode, we discussed the profound challenges inherent in marketing for coaches and professionals dedicated to mindfulness and helping others. We emphasized the necessity of aligning marketing efforts with one's authentic mission to effectively communicate the value of one's services. The conversation highlighted the importance of understanding the financial fundamentals of marketing to ensure sustainable business practices. Listeners were encouraged to approach marketing with a mindset of intentionality and commitment to their objectives for greater success. We explored how a well-structured marketing strategy can lead to meaningful engagement and profitable outcomes for businesses. The episode underscored that cultivating a clear understanding of one's target audience is paramount in driving successful marketing efforts. Connect with John at https://accruemarketing.com/And check out his book: BEing Profitable on Amazon:https://www.amazon.com/Being-Profitab...If you'd like to connect with Brett and his work, check out https://themindfulcoach.com