Providing both parts of the ‘insur’ and the ‘tech’. An interview with Christian Macht, CEO, Element Insurance

 Hello and welcome to the latest episode of the Leadership in Insurance Podcast where this week we are lucky enough to be joined by Christian Macht, CEO of Element Insurance - the Berlin-based start-up and leader in insurance digitization.   We had a great conversation this week where we discussed a wide variety of topics such as:   Is there anything you learned from the insurance market that surprised you?   Investing in start-ups - Insurance being surprisingly not boring..!  The deep integration of the value chain within the insurance   Playing a part in changing the structure of insurance  Is insurance broken?  Discussing rapid growth   The challenges of providing both parts of the ‘insur’ and the ‘tech’  The B2B2X dynamic   Looking at alternative business models   Building a relevant insurance product that will continue to be relevant in the future   The value of spending on marketing vs customer engagement   The room for improvement in insurance   Setting up a company without the legacy of a traditional insurer   The importance of a trusting relationship with a customer   The challenge of changing the traditional insurance delivery model and customer experience   Cultural resistance to change   The advantages of being  more consumer-centric   The makings of a successful partnership   The importance of a USP  How do you maintain a strong culture during rapid growth?  The idea of culture being fluid and evolving   How do you specifically describe a culture which is constantly evolving?  Bringing a co-ceo on board   Thank you Christian for your time, it was great to speak to you!       This Podcast was brought to you by FinPro, an executive recruitment business that works in the Insurance and Insurtech space       Our host in FinPro Director, Alex Bond      Please like and subscribe if you enjoyed this podcast Hosted on Acast. See acast.com/privacy for more information.