NLP647 - Science, Social media and Fitness: Ben Carpenter’s Perspective

Ben Carpenter has been a personal trainer since 2006, working with a diverse range of clients—from young athletes aiming to become fitness models to elderly individuals striving to improve their longevity. Over time, he specialized in fat loss, recognizing it as the most common goal among his clients. To reach a broader audience, Ben began sharing content on social media in 2009, providing free, evidence-based fitness information. His videos now reach millions weekly. A self-described ‘research nerd,’ Ben excels at translating complex scientific concepts into practical advice. He is the author of Everything Fat Loss and the recently released Fat Loss Habits: The No Bullsht Guide to Losing Weight*. Originally from the UK, Ben now resides in California with his wife. You can find him on various social media platforms under the handle @bdccarpenter and on his website, bdccarpenter.com.   Interested in working with a coach? Get a free nutrition consultation - Schedule Here Ready to transform your life? Book a discovery call today and join the next round of the Next Level Experience!  - Book My Discovery Call   Join Us On Patreon - Join Here   Submit your questions to be featured on our Q&A episodes.   Order from Cured Supplement Order from Legion Supplements and get 20% off your first order by using discount code: keynutrition   Connect with us on Instagram Host Brad Jensen – @thesoberbodybuilder Guest Ben Carpenter @bdccarpenter Next Level Nutrition – @mynextlevelnutrition   Episode Timestamps 00:00 Client-Driven Fitness Research Journey 05:43 Navigating Sarcasm in Debunking Myths 08:51 Pivot to Scalable Content Creation 13:11 Passion Over Profit: A Choice 16:10 Influencer Fame and Changed Behavior 19:44 "Social Media's Engagement Trap" 21:22 "Reflecting on a Military Legacy" 23:51 Nerdy Exercise Science Chats 27:57 "Scientific Literacy vs. Health Scams" 32:18 Simplify Content for Audience 34:22 "Sustaining Long-Term Healthy Habits" 37:01 Environment Shapes Habits 41:19 "Rethinking 'Same 24 Hours' Myth" 45:30 Understanding Life's Priorities Beyond Fitness 48:28 "Excitement About Marriage Commitment" 52:13 Finishing PhD and Fatherhood Advice 53:30 Authenticity Over Expertise on Social Media 57:58 Cocaine-Themed Memoir Promotion