NLP645 - Cutting Through the BS in the Fitness Industry with James Cappola

In this episode of The Next Level Podcast, I sit down with my friend James Cappola, a rising force in the fitness space who’s built a massive social media following by standing up for people getting bullied online and calling out the BS in the industry. James has become a bridge between education, integrity, and no-nonsense truth-telling—something that’s sorely needed in today’s fitness world. We dive deep into: ✅ How James carved out his space in the fitness industry by standing up for others and holding influencers accountable. ✅ The rise of misinformation in fitness and how to spot the BS. ✅ Why social media can be both a blessing and a curse when it comes to fitness advice. ✅ The latest trends (and fear-mongering) in nutrition—like the demonization of seed oils—and James’ take on whether they really deserve the villain status they’ve been given. ✅ How to develop a mindset that cuts through the noise and helps you make informed health decisions. If you’re tired of the nonsense in the fitness industry and want real, no-BS conversations, this episode is for you.   Interested in working with a coach? Get a free nutrition consultation - Schedule Here Ready to transform your life? Book a discovery call today and join the next round of the Next Level Experience!  - Book My Discovery Call   Join Us On Patreon - Join Here   Submit your questions to be featured on our Q&A episodes.   Order from Cured Supplement Order from Legion Supplements and get 20% off your first order by using discount code: keynutrition   Connect with us on Instagram Host Brad Jensen – @thesoberbodybuilder James Cappola - @james_cappola Next Level Nutrition – @mynextlevelnutrition   Episode Timestamps 00:00 "Meeting Through Instagram Alter Egos" 03:49 Networking Connections with Influencers 06:39 Infotainment and Public Perception 10:25 Empathy in Fitness Advocacy 13:16 "Overcoming Lifelong Obesity" 18:59 Unbothered by Criticism 21:38 Questioning Absolutes and Critical Thinking 23:13 Mocking Arguments on Diet Choices 26:39 Balanced Diet Misunderstood 30:33 Flexibility in Dietary Choices 33:58 Rise of Ultra Masculinity 37:16 "Training Everyday People, Not 'Alpha Bros'" 41:52 Misunderstanding Toxicity and Carcinogens 44:28 Authenticity Over Unsound Advice 45:55 Coaching Availability and Contact Info